We enable maximum value for investors by assessing & evaluating the target avenue.

PraxDigital empowers smarter investments through tech-enabled due diligence.

With our team of seasoned professionals, we vet prospective buyout targets & investment opportunities to help you maximize value.

Offerings

Product & Technology Assessment

Product & Technology Assessment

  • Product Benchmarking
  • UX/UI Assessment
  • Technical Architecture Assessment
  • Data & Network Security Assessment

User Engagement & Marketing Effectiveness

User Engagement & Marketing Effectiveness

  • Digital Marketing Effectiveness
  • App User Traffic Validation
  • User Engagement Quality Assessment
  • Monetization Potential Estimation

Digital Maturity & Transformation

Digital Maturity & Transformation

  • Digital Maturity & Transformation

Technology Team Assessment

Technology Team Assessment

  • Product & Tech Team Assessment

Case Study

Context:

A PE investor wanted to understand the current strength & unique value propositions of a digital news & content platform. They also wanted us to assess the platform's feed quality & compare it with its competitors.

Approach:
  • Chose assigned language & assigned category / location for each user
  • Analyzed feed on first day before any inputs by user
  • For next 10 days, tracked news related to specific category / location assigned
  • Analyzed feed content thrice a day to check for relevance & 'personalization'
  • Compared feed content across all the apps
Impact:

Successfully provided the client with a comprehensive report covering detailed analysis of Target's feed quality & identified its competitive advantage over its competitors