We work at streamlining & automating processes that are at the core of any business.

PraxDigital is committed to continuously enhancing vital digital systems that are the heart of new-age enterprises.

With our team of experts, we create & enhance solutions to help your business reach its digital peak.

Offerings

Digital and AI Strategy

Digital and AI Strategy

  • Digital Ambition
  • Digital B-Plan
  • Digital Roadmap
  • People & Culture

Omnichannel Enablement

Omnichannel Enablement

  • Marketing Effectiveness
  • Ecommerce Enablement
  • D2C Brand Development
  • Customer Experience

Data Monetization & AI

Data Monetization & AI

  • AI Consultancy
  • Digital Sales & Marketing
  • Scenario Modeling

Digital Business Model

Digital Business Model

  • Digitally Modified Business
  • Adjacent Products & Services
  • Digital Globalization
  • New Tech Disruptions

Tech DD

Tech DD (Technology Strategy Development)

  • Technology Strategy
  • Optimization of Processes
  • Implementation Roadmap
  • Tech Due Diligence

Case Study

Context:

A PE investor wanted to understand the current strength & unique value propositions of a digital news & content platform. They also wanted us to assess the platform's feed quality & compare it with its competitors.

Approach:
  • Chose assigned language & assigned category / location for each user
  • Analyzed feed on the first day before any inputs by the user
  • For the next 10 days, tracked news related to aspecific category / location assigned
  • Analyzed feed content thrice a day to check for relevance & 'personalization'
  • Compared feed content across all the apps
Impact:

Successfully provided the client with a comprehensive report covering a detailed analysis of target's feed quality & identified its competitive advantage over its competitors